THE STORY
From Public Data to a Working Business: Fish Factor for IndigeFish Fishing Co.
Federal agencies publish ocean data continuously, accurately and for free, but almost nobody can use it. For IndigeFish Fishing Co., our founder's fishing brand, we designed, built and now operate Fish Factor: a commercial forecasting platform covering 250 miles of Southern California coast, from Santa Barbara to the Mexican border.
What We Built:
A forecast that explains itself – Six public data feeds turned into hourly predictions, seven days ahead and rebuilt daily, ranked by species and explained factor by factor.
Species knowledge – 81 species, each with its own habitat, temperature band and feeding behavior.
Field data capture – An offline-first logbook, a shared coastal map and a community feed, built for one hand, direct sun and one bar of signal.
The business underneath – Subscriptions with trials, a compliant email system, self-serve fishing competitions and a referral program.
Built to keep running – Every outside service is optional. If one goes down, that one feature goes quiet and the core forecast keeps serving.
Why It Matters:
Fish Factor shows we can take a problem from nothing to a live, maintained system. It is the same work a Nation needs from a technology partner: making public information that already exists usable by the people it was meant to serve.
